Fashion is my way of telling stories that connect culture, innovation, and individuality. With 16+ years of experience - from founding my brand to leading creative teams - I specialise in crafting designs and campaigns that resonate with diverse audiences.

Now based in London, I blend trend forecasting, styling, and product development to create bold, impactful visuals. Whether directing photo shoots or producing high-quality campaigns, I bring a strategic and imaginative approach to every project.